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Negotiation: The New Customer Standard: 5 Strategies for Sales Negotiations

Negotiation: The New Customer Standard

The traditional “us vs. them” approach to negotiating has passed. Today's sophisticated buyers want sophisticated selling. Your future clients demand collaborative conversations, fair outcomes, and a process that ensures their needs and interests are met. To meet this new standard, your salespeople must possess the confidence and the negotiation skills to succeed. How prepared is your team?

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