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Research Papers

Learn key findings from the annual leadership survey with Training magazine (e-book)

Learn key findings from the annual leadership survey with <i>Training</i> magazine (e-book)

For the third year, Training magazine and Wilson Learning teamed up to conduct a leadership development survey. More than 700 respondents shared their insights for effective leadership. Discover specific key actions your organisation can implement to prepare the next generation of leaders. Download your Illustrated e-book now and review the survey findings!

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Learning Transfer Model: A research-driven approach to enhancing learning effectiveness

We all know that a seminar alone is not likely to result in significant changes in job performance, and much has been written about different techniques for ensuring that skills transfer into organisational performance improvement. However, while many have promoted specific activities to support the transfer of learning, there has been little research comparing the actual impact of these different techniques. Узнать больше

Redefining employee satisfaction: Business performance, employee fulfilment and leadership practises

Now, more than ever, organisations need to engage employees. Rapid market change, disruptive technologies and opportunities available to your key talent have forced organisations to re-examine the connections between business performance, leadership and employee satisfaction. Узнать больше

Sales as a source of competitive advantage: How salespeople differentiate their offering

New competitive realities are forcing organisations to re-examine how their sales force contributes to their competitive advantage. This paper reports on research Wilson Learning has done with five separate organisations to define the role of salespeople in creating differentiation and competitive advantage. Узнать больше

Versatile leadership

It is well documented that people who understand differences in communication preferences, and learn to adapt their own communications to make others more comfortable, are more effective leaders. This skill is called Versatility, and it is the core of Wilson Learning's Social Style capability. But how does that actually work? Узнать больше

Versatility: The key to pharmaceutical sales performance

While having a salesforce that can deliver your company's message to physicians and other health care professionals is critical Узнать больше

Versatility: The key to sales performance

While having a salesforce that can deliver your company's message to the marketplace is critical to effective performance, the true key to success is having a salesforce that can adapt that message to the needs and preferences of the customer. Our research shows that versatile salespeople can be over 50% more successful than their less adaptable counterparts. Узнать больше

Управление продажами как источник конкурентного преимущества

Creating effective sales managers has been a long-term problem for many organizations. Promoting highly effective salespeople to the role of sales manager seems to fail as often as it succeeds, and there is little documented evidence of sales managers' independent contribution to organizational value. Узнать больше

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