The Evolution of Virtual Learning

(2010年5月10日)

By Michael Leimbach

I conducted my first virtual learning session almost 15 years ago. I chuckle a little when I think back to how limited the technology and my experience were back then. About all you could do was show your slides, maybe conduct simple quick polls that you had to create on the fly, and maybe let the participants write on a whiteboard (why did they all use the upper left-hand corner?).

My, have times changed—or have they? I attend a number of these sessions every month and in my experience, not much has changed in participant or facilitator behavior. Yes, there are more interaction options—pre-set polling, raising hands, breakout rooms, even technology that lets the facilitator know if I am multi-tasking. But, these technologies are not being used to their fullest effectiveness. Yet, used correctly, virtual learning can be as effective as, and in some cases more effective than, classroom training.

In discussing virtual learning, I have observed various terms used interchangeably—terms like webcast, webinar, web-seminar, web-shop, and virtual learning. If you have a group of people on the web at the same time, experiencing the same material, you will use one of these terms. However, not all experiences are the same; and without shared understanding, often confusion occurs and expectations are missed. I believe it is time to adopt some common terminology that clarifies what is what. To that end, I offer the following suggestions.

Webcast: A webcast is delivered to hundreds or even thousands of people. Think “-cast” like in “broadcast.” The purpose of a webcast is for a presenter (or group of presenters) to communicate to a very large audience. Interactive technology is limited; think of quick polls as analogous to asking a live audience to respond in unison. But you would never get 1000 people into breakout rooms.

Webinar: A few years ago, I cringed every time I heard this term, but over the years have learned to accept it (okay, I have learned to tolerate it). But, a webinar is different from a webcast and different from virtual learning. A webinar is delivered to a small group. The focus is still on the presenter/instructor. If 70 to 80% of the time is focused on the presenter, and 20 to 30% involves polls, Q&A, whiteboards, etc. with participants, then it is a webinar.

Virtual Learning: True virtual learning is only now starting to emerge. Virtual learning differs from webcasts and webinars in two critical ways. First, the objective of virtual learning is to provide participants with new skills or behaviors. While webcasts and webinars are mostly about information, virtual learning is about behavior. Second, virtual learning is at most 50% presentation. At least half of the time in virtual learning should be participant focused. The leader is truly a facilitator of learning, not a presenter.

Well, I have set a stake in the ground. What do you think? Do you share my belief that we need more consistent language to describe these different types of events? Do you agree with my terminology?

I welcome your thoughts.

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作者介绍

Michael Leimbach

Michael Leimbach博士，担任Wilson Learning全球研究和设计副总裁。Leimbach博士拥有超过25年的专业经验，带领团队进行诊断、学习和绩效提升等方面的研究和设计。他曾带领研究销售、领导力和组织有效性；并制定了Wilson Learning的影响力评估和投资回报模型。Leimbach博士曾为多家全球公司担任研究顾问，曾在ADHR专业杂志担任主辑，并曾在ISO技术委员会TC232担任领导角色 — 制定学习服务供应商的标准。他有四本合著书籍并发表了大量的专业文章，也经常在美国和全球会议中发表演讲。

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