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Carl Eidson
Written By Carl Eidson
Blog: Let's stop handling objections! (11 January 2011)
Consider this scenario: The customer says, “The competition has the same thing you have, but the price is lower.” What does the sales representative do? Possibly point out differentiators and highlight the value to the customer. If that doesn’t work, free value-adds might be thrown out to entice the customer to buy. And what if the customer continues to maintain a hard price position? In my experience, the salesperson will often end up giving in to the customer’s demands, lowering the price or margin or both, sacrificing profitability to save the sale. En savoir plus.
Blog: Q: Hire salespeople and train them to be scientists - or hire scientists and train them to be salespeople? (1 April 2011)
A few days ago I posted this question on a LinkedIn discussion group focused on sales effectiveness in the chemical industry, a market segment that employs many scientists and technical experts as part of the sales force. While this discussion was focused on sales in the chemical industry, the same issues apply across many industries including laboratory equipment, high tech systems, aerospace, alternative energy and more. En savoir plus.
Blog: Rejuvenating your team: Discretionary energy lost and found (14 February 2012)
You know the feeling . . . Low enthusiasm, low energy, not a lot of motivation. You’re tired out and feeling oppressed by "making do with less" for way too long. Chances are your employees are feeling this way too, stretched too thin and tired of putting out extra energy to cover work that used to be done by employees who are now gone. En savoir plus.
article: Retour en mode Développement : Conseils pour faire renouer vos collaborateurs avec leur engagement
La situation s’arrange. Les entreprises recommencent à se développer et de nouvelles opportunités apparaissent lentement mais sûrement. Nombre d’entreprises recrutent avec prudence pour constituer les ressources nécessaires à cette reprise. Cette nouvelle activité exige que les organisations modifient leur approche de l’engagement. En savoir plus.
article: S’appuyer sur l’implication des managers pour le transfert d’apprentissage : 3 conseils pour que la formation ait un impact dans toute votre organisation - Un projet de réussite
Les managers jouent un rôle central dans le transfert d’apprentissage et l’impact que peut avoir un programme de formations. Mais comment pouvons-nous mieux nous appuyer sur l’implication de managers débordés pour optimiser le transfert d’apprentissage ? Nous l’avons formulé en trois conseils pratiques mais efficaces. En savoir plus.
Blog: Virtual leadership: Leading by remote control (8 July 2011)
We posted a blog in 2009 titled Leading by Remote Control in which we discussed the challenges of leading a remote team. Several readers commented that they found the title troublesome since it conjured up images of a leader controlling others or purposely pushing others’ buttons. These critiques had good merit. After all, engagement research tells us that employees don’t want to be controlled. And clinical psychology research tells us we all have buttons, yet none of us wants them to be pushed by others. With all of this criticism, does the Leading by Remote Control title have any legitimacy? En savoir plus.
Blog: What are today's top training priorities? Insights from industry leaders (19 July 2010)
In the past few months, I have had the privilege of attending two of our industry’s leading professional conferences: American Society for Training & Development (ASTD) and the Society for Pharmaceutical and Biotech Trainers (SPBT). En savoir plus.
Blog: What can we do to make training stick? (24 January 2012)
Training 2012 Conference & Expo speaker Carl Eidson answers the question, "What can we do to make training stick?" En savoir plus.






