Wilson Learning Invites You To An Exclusive Roundtable Dinner
“Customers believe that sales reps are 88% knowledgeable on product and only 24% on business expertise”
A crowded marketplace requires a sales approach that will get noticed. Gimmicks aren’t the answer. Instead, you need to equip your salespeople with the tools to create value beyond what the customer can see.
Selling to Value is an approach to selling focused on aligning your offering to the business value it creates for the customer.
We invite you to an exclusive Roundtable Dinner and Discussion where you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.
By attending this exclusive event you will:
- Gain an appreciation for the mindset of selling to value and not just expressed needs
- Understand the importance of differentiating yourself by selling to value
- Learn a model for understanding your customer’s value creation process
- Learn an approach for discovering hidden needs
Speaker and facilitator for the round table
David Yesford, Senior VP of Wilson Learning Worldwide, has more than 32 years of experience developing and implementing human performance improvement solutions around the world. David is the contributing author of several books, including Win-Win Selling, Versatile Selling, The Social Styles Handbook, and The Sales Training Book 2. Mr. Yesford frequently speaks at international conferences and summits, focusing on issues such as sales and sales strategy, leadership, employee and customer engagement, brand, and strategy implementation.
Event and Participation details
Date: Thursday 14th 2018
Time: 6:00pm - 9:00pm
Venue: Radisson Blu Plaza Hotel
27 O'Connell St,
Sydney NSW 2000
*Please note this is an invite only event. You can choose to nominate relevant people from your organisation.
6:00pm: Welcome cocktail with canapes
6:30pm: Presentation, Selling to Value
RSVP now to be a part of the exclusive event!
We look forward to hearing from you and welcoming you at the event. Your perspectives will drive tremendous value in our conversations.