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Wendy Mack
Written By Wendy Mack
Artículo: L&D’s Role in Sales Enablement: What Every Learning Professional Needs to Know Today to Impact Sales Results Tomorrow
Improving the alignment of the core functional elements, the go-to-market strategy, and the customer experience is the ultimate objective of sales enablement. Accomplishing this triple alignment requires coordination across multiple functions, including Learning and Development. Read more about what executives are demanding from today's L&D professionals. Saber Más.
Artículo: Más Allá del Evento de Capacitación: Seis Mejores Prácticas que Aseguran Resultados de Aprendizaje
Los eventos de capacitación por sí solos no son suficientes para garantizar la mejora del desempeño sostenible, pero ¿qué se puede hacer? Convierta cualquier programa de aprendizaje en una iniciativa de mejora de desempeño con estas seis mejores prácticas. Saber Más.
Blog: Successful Sales Enablement: Bridging the Gap between Strategy and Execution (As seen on Selling Power blog) (27 January 2016)
In working with sales organizations around the globe, I have found that everyone wants a piece of the sales force. Internal functions such as marketing, training and development, R&D, and sales operations all have information they want to get out to sales. When these functions aren’t working together, the result tends to be costly chaos. Saber Más.
Artículo: The Secret of Sales Enablement: Bridging the Gap Between Sales Strategy and Execution
A compelling conversation under the title “Sales Enablement” is unfolding among thought leaders in sales and marketing. The initial emphasis on sales enablement grew out of what Harvard Business Review calls “the notoriously fraught relationship between sales and marketing.” As companies sought solutions to better align sales and marketing to drive better revenue results, people started to talk about how other functions could and should also be better approached and aligned in order to enable sales. Yet, as with any exciting evolution, there is a lot of buzz but not necessarily a great deal of clarity as to what it means. So what exactly is sales enablement, why does it matter to your business, and what are the keys to doing it well? Saber Más.