Wendy Mack
Wendy Mack served as Director of Consulting Services for Wilson Learning Corporation. Wendy led the team that is responsible for diagnosing client needs and designing comprehensive solutions that result in sustained behavior change and performance improvement. Wendy’s work blended her expertise in learning and development with her extensive knowledge of human performance technology, change management, and communication. She was a popular speaker at national conferences and client events and has coauthored three books on the topics of learning, leadership, and change.
Written By Wendy Mack
文章: Beyond the Training Event: 6 Best Practices That Ensure Learning Results
Training events on their own aren’t enough to ensure lasting performance improvement, but what can you do? Elevate any learning effort from program to performance improvement initiative with these six best practices. 了解更多
文章: L&D’s Role in Sales Enablement: What Every Learning Professional Needs to Know Today to Impact Sales Results Tomorrow
Improving the alignment of the core functional elements, the go-to-market strategy, and the customer experience is the ultimate objective of sales enablement. Accomplishing this triple alignment requires coordination across multiple functions, including Learning and Development. Read more about what executives are demanding from today's L&D professionals. 了解更多
博客: Successful Sales Enablement: Bridging the Gap between Strategy and Execution (As seen on Selling Power blog) (27 January 2016)
In working with sales organizations around the globe, I have found that everyone wants a piece of the sales force. Internal functions such as marketing, training and development, R&D, and sales operations all have information they want to get out to sales. When these functions aren’t working together, the result tends to be costly chaos. 了解更多
文章: The Secret of Sales Enablement: Bridging the Gap Between Sales Strategy and Execution
A compelling conversation under the title “Sales Enablement” is unfolding among thought leaders in sales and marketing. The initial emphasis on sales enablement grew out of what Harvard Business Review calls “the notoriously fraught relationship between sales and marketing.” As companies sought solutions to better align sales and marketing to drive better revenue results, people started to talk about how other functions could and should also be better approached and aligned in order to enable sales. Yet, as with any exciting evolution, there is a lot of buzz but not necessarily a great deal of clarity as to what it means. So what exactly is sales enablement, why does it matter to your business, and what are the keys to doing it well? 了解更多
