Sales Development

Sales Effectiveness Analysis

“Sales effectiveness refers to the ability of a company’s sales professionals to ‘win’ at each stage of the customer’s buying process, and ultimately earn the business on the right terms and in the right time frame.”

— Aberdeen Group

Wilson Learning’s Sales Effectiveness Analysis provides a diagnostic approach to help clients identify where performance gaps lie with strategy, process, and/or salesperson performance. This allows the client to appropriately direct their investment of energy and resources to improve sales performance.

Sales Effectiveness Analysis is critical for organizations that recognize the need for sales effectiveness improvement but lack clarity and alignment on where and how to begin. This need could range from fixing a current problem, such as low close rates and rep churn, to meeting the challenge for growth, such as preparedness to enter new markets and sell new products.

To talk to one of our consultants about how Wilson Learning can help your organization identify and address sales performance gaps, call 1.800.328.7937.