Sales Effectiveness Solutions Suite: What Do You Count On to Win?

The Consultant/Strategist Model
The Consultant/Strategist Model

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Even the most unique, innovative products and services have limited stand-alone appeal. To get more wins and build customer loyalty, salespeople need to earn the role of trusted advisor. They need to build customer relationships, and then augment those relationships with unique value propositions. In other words, sales success is as much about the “how” of sales as it is about the “what” of sales. And it is for this reason that Wilson Learning’s Sales Effectiveness approach is geared toward helping salespeople position themselves as trusted business advisors.

Research shows that when the learning and development of sales skills focuses on usage and reinforcement, and is combined with coaching from managers, salespeople get up to speed quicker and you see faster results. The offerings in our Sales Effectiveness Solutions Suite are designed to build proficiency quickly and deliver a higher business impact.

Gaining competitive advantage requires salespeople who have and use:

Interpersonal Skills   Our Offerings

Communicate in a form most receptive to the buyer
Adapt personal selling approach to the buyer’s
Sell the way the customer wants to buy
Build effective business networks

The Versatile Salesperson
Networking for Success
Global Effectiveness

Consultative Skills

Earn the prospective customer’s trust
Effectively discover needs, wants, and priorities
Clearly link solution recommendations to needs
Anticipate and handle objections
Close the sale and get optimal results

The Counselor Salesperson
The Counselor Salesperson Challenge
Sales Advantage Series
Turbocharging Discovery Agreements
Turning Information into Sales

Strategic Skills

Identify prospects that are worthy of pursuit
Define your organization’s value to customers
Influence key decision makers
Know which opportunities to pursue—and which not to
Outmaneuver the competition

Counselor Prospecting
Negotiating to Yes
Sales Advantage Series
Sales Navigator

Wilson Learning believes that learning must be transferred to day-to-day work practices. To achieve this, our offerings include components and activities that enhance Participant Readiness, Learning Transfer, and Organizational Alignment. Participant Readiness prepares salespeople and managers for the overall learning experience, Learning Transfer design embeds practice and use of new skills, and Organizational Alignment ensures the organization supports the use of the new skills.

These offerings, like all others from Wilson Learning, can be customized to reflect your sales environment and business priorities and can be integrated with your sales processes.

Wilson Learning is a global leader in human performance improvement solutions with operations in the United States and 50 other countries worldwide. For more than 50 years, we have helped some of the world’s best-known organizations solve their sales performance problems and achieve their business goals.

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