Research & Insights

Industry Published Articles

Wilson Learning partners with several leading industry publications for thought leadership on the L&D challenges global organizations face today, including developing tomorrow’s leaders, building elite salesforces, applying learning implementation best practices, and more.

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We Talk the Talk, But Do We Walk the Walk?
By Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide, April 21, 2016
Published in Training Magazine

A survey by Training magazine and Wilson Learning finds that while there is a strong desire to be more strategic, for the most part, L&D organizations and leaders are not doing what is needed to be recognized as strategic leaders. Read more...

L&D’s Role in Sales Enablement
By Wendy Mack, former Director, Consulting Services, Wilson Learning Corporation, March 17, 2016
Published in Training Magazine

What every Learning professional needs to know today to impact sales results tomorrow. Read more...

Delivering Business Value Through Learning & Development
By David Yesford, Senior Vice President, Wilson Learning Worldwide Inc., February 8, 2016
Published in Training Magazine

Increasingly functioning as trusted advisors, L&D leaders and professionals have moved out of the training silo and are engaging throughout their organizations. Read more...

6 Best Practices That Ensure Learning Results
By Wendy Mack, former Director, Consulting Services, Wilson Learning Corporation, June 15, 2015
Published in Training Magazine

Carve out some time when planning your important initiatives to stop and ask, “If we want this learning to get used back on the job, what will it take?” Read more...

Hot Pursuit of a Win Can Backfire
By David Yesford, Senior Vice President, Wilson Learning Worldwide Inc., May 14, 2015
Published in TD Magazine

Salespeople love to win but hate to lose. And sales management applauds this drive and wants to help salespeople win—but win the right business. The key is the hot pursuit of a win can backfire if salespeople are going after deals that aren’t profitable. Read more...

Versatility: The Engine of Success
By Tom Roth, Chief Operating Officer, and Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide Inc., April 15, 2015
Published in Training Magazine

When interpersonal skills take off, hard results soar. Read more...

3 Ways to Pull Learning Through Your Organization
By Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide, and Carl Eidson, Ph.D., Vice President, Business Development, Wilson Learning Corporation, January 14, 2015
Published in Training Magazine

Discover how to leverage manager involvement for learning transfer. Conventional wisdom and practical application support the notion that “no job is too big with the right tool.” Read more...

3 Principles for Earning the Status of Trusted Advisor
By David Yesford, Senior Vice President, and Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide Inc., August 11, 2014
Published in Sales & Marketing Management Magazine

While it is all well and good—even honorable, really—to associate selling success with being a trusted advisor, what does it take to earn that status with customers in today’s buying environment? Research has shown that just telling salespeople to be trusted advisors has not worked: win rates have fallen, no-decision rates have grown. Customer behaviors seem to be saying that they don’t trust salespeople’s intent, and don’t see them as a credible advisor. To address this concern, let’s explore three key principles that point the way to becoming a trusted advisor. Read more...

Becoming a Leader People Choose to Follow
By Tom Roth, Chief Operating Officer, Wilson Learning Worldwide Inc., January 31, 2014
Published in Training Magazine

Character-based (or essence) leadership refers to what is at the core—those qualities of a leader that are driven from the inside out. Read more...

Increase Win Rate and Profitability
By David Yesford, Senior Vice President of Global Marketing and Support, Wilson Learning Worldwide Inc., September 30, 2013
Published in Sales & Marketing Management Magazine

The old adage, “people love to buy, but hate to be sold” is rephrased from the seller side to “salespeople love to win, but hate to lose.” Sales management might say, “I want to help salespeople win, but win the right business.” The key is the hot pursuit of a win can backfire if salespeople are going after deals that aren’t profitable. So how can salespeople, sales managers, and organizations increase win rates and reduce no-decision rates? Read more...

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