Articles & Whitepapers
A salesperson's ability to understand and link solutions to a customer's business priorities is a critical skill. It begins with building relationships through trust and credibility. It requires identifying information about a customer's products and market position, asking questions to uncover business issues important to the customer and creating solutions that add real value to the customer's business.
The Counsellor Salesperson uses a four-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. CSP focuses on adopting a Counsellor Mindset, a mindset that builds profitable, long-term customer relationships. learn more
Organisations are frequently looking for ways to increase the use of new skills in the workplace. The Counsellor Salesperson Challenge (CSP Challenge) is a Situational Judgement Test approach to supporting the application of skills from Wilson Learning's The Counsellor Salesperson (CSP) programme. learn more
Inbound Sales Excellence is a compelling customer service programme that dramatically improves how call centre personnel create value for organisations. It helps participants clearly communicate their competence and establish credibility with customers, who in turn will be more likely to respond to questions, accept their recommendations and remain loyal over the long term. learn more
Negotiating to Yes helps salespeople become better negotiators by turning face-to-face confrontation into side-by-side problem solving. It is based on the concept of Principled Negotiation, a method that offers salespeople an efficient process for reaching optimal business agreements that are satisfying to both parties and actually strengthen professional relationships. learn more
Relationship building and face-to-face business networking skills are critical to effective business performance. Among young business professionals, 60% say they are uncomfortable in business and social settings and 85% say they don't have the networks they need to accomplish their goals. learn more
The Versatile Salesperson is built around the four-quadrant Social Styles matrix. Participants are profiled for their perceived Social Style and interpersonal versatility level, then learn how to identify others' Social Styles and temporarily adjust their own to communicate more easily and effectively with others. learn more