Versatile Leadership | Leadership Development | Wilson Learning Worldwide

Versatile Leadership

Executive Summary

It is well documented that people who understand differences in communication preferences, and learn to adapt their own communications to make others more comfortable, are more effective leaders. This skill is called Versatility, and it is the core of Wilson Learning's Social Style capability. But how does that actually work? What are the kinds of adjustments managers and employees need to make in order to increase their Versatility and make their work unit and organisation more effective?

In an attempt to better understand how managers and employees express their Versatility and the needs that different people have, Wilson Learning conducted a set of in-depth interviews with both managers and their employees, each lasting at least one hour. In all, 82 interviews were completed from 35 different organisations in various industries. These interviews provided detailed information about the style preferences of managers and employees as well as the impact of Versatility on their relationships.

The results indicate that leaders need to pay attention to a number of factors in order to increase their Versatility. For leaders, Versatility is most critical during performance review sessions and when dealing with conflict. Individual employee expectations regarding performance objectives, feedback and support all differ according to the Social Style of the employee. How a leader approaches these issues can greatly affect individual and organisational performance.

What Are Social Style and Versatility?

Effective communication between managers and their direct reports is critical, both for the success of the organisation and the success and satisfaction of employees. The most common reason people give for leaving a job is poor communication or a poor relationship with their manager. Good communication skills are associated with success in sales, sales leadership, negotiations and a host of other areas.

Versatility is key to effective communication.

Versatility is based upon Wilson Learning's Social Style model. Nearly half a century of research has shown that people are divided equally across four primary communication styles. These four Social Styles are called Driver, Expressive, Amiable, and Analytical. When you find that a person is easy to communicate and work with, it is often because you share the same Social Style. When a person seems difficult to work with, it is often because your styles are different.

Because each style represents about 25% of all people, managers only share a Social Style with about one-fourth of their employees. As a result, almost all managers are faced with the dilemma of creating effective communication with the remaining three-fourths of the workforce. The Versatility skill allows managers to do just that.

Understanding the Causes and Consequences of Leader Versatility

To help leaders develop Versatility, we needed a clear understanding of how a manager's actions affect the performance of the four Social Styles. That was the purpose of this study.

Our primary objective in this study was to truly understand how the things leaders do and say affect employee performance. Therefore, we felt that an open-ended interview procedure was the best approach. While this does not provide statistical or numerical results, it does provide a rich description of situations and actions that can guide organisational leaders toward increased Versatility. This study had some important and unique characteristics:

  • We needed to interview both managers and their employees to have a complete picture of communication patterns.
  • We needed to know the Social Style of both the managers and their employees.
  • We needed a balance of all four styles.
  • We needed a representative sample across a range of organisations and industries.

Each interview lasted at least one hour, and many lasted much longer. Our questions covered a wide range of topics, including how different Social Styles manage people; how different Social Styles prefer to be managed; situations in which Versatility was most valuable; the impact of Versatility on trust; how managers and employees build and lose trust in each other.

In total we interviewed 82 people, evenly divided among the four Social Styles between managers and employees. These 82 people came from 35 different organisations, representing several different industries, including high-technology, pharmaceutical, financial services, insurance, telecommunications and automotive.

The results provide a rich description of how Versatility skills can affect the manager-employee relationship and the important role of communication in building high performance. In this paper, we will focus on two major outcomes: the impact of Social Styles on the manager-employee relationship and the role of trust in the manager-employee relationship.

What Do Leaders Need to Pay Attention to?

We start by describing the results relative to the impact of Social Style on key elements of the relationship between a manager and employee. It is important that leaders know Social Style and how it impacts their employees' performance.

The Ideal Manager

Style of the employeeIdeal characteristics of managers
DriverIs sincere and direct
ExpressiveIs friendly, open in communication, trusting and empathic
AmiableShows confidence in employees; is honest and trustworthy
AnalyticalIs knowledgeable and shares information openly

© Wilson Learning Worldwide Inc.

Employees with different Social Styles see different characteristics as being descriptive of an ideal manager. While all employees express that ideal managers give them clear objectives and the autonomy to carry them out, the following characteristics tend to be related to the style of the employee:

A manager needs to be aware of his or her own behavioural tendencies and the expectations of different employees. For example, an Analytical manager who does not express empathy and an open sharing of feelings may not be meeting the needs of all his or her employees.

Managers' Weaknesses

Style of the employeeWeaknesses of managers
DriverGiving too much or too little direction. Too little makes the task too vague to be effective; too much keeps employees from using their personal discretion.
ExpressiveBeing closed-minded. Expressives do not like managers who see only one way of doing things and are closed to discussing options.
AmiableNot expressing personal concern for the employee. Amiables do not like managers who show little personal interest in them.
AnalyticalGiving too much or too little information. Analyticals do not like to be told things they already know or that are irrelevant to the task; at the same time, they don't want gaps in the information that the managers could have provided.

© Wilson Learning Worldwide Inc.

Parallel to views of the ideal manager, the primary weaknesses of managers are also style related. While all employees express that a common weakness of managers is supervising too closely ("micro manager," "looks over my shoulder too much"), each Social Style describes slightly different characteristics as weaknesses in managers.

Thus, effective leaders balance the amount of information, direction, options and expression of concern for their employees and match that to the style of their direct reports.

Giving Support to Employees

Style of the employeeSupport expected from managers
DriverThey want advice but not direct intervention. They want the freedom to solve problems themselves.
ExpressiveThey want a sounding board; someone with whom to discuss and evaluate options and choices. They want managers to support and back up their ideas.
AmiableThey want a manager to guide them down the right path, checking in and expressing confidence in them and making small course corrections along the way.
AnalyticalThey want managers to give them direct feedback on their decisions and provide a clear and full acceptance of their decisions.

© Wilson Learning Worldwide Inc.

From time to time, all employees need support from their managers. The employees interviewed said that managerial support—in the form of advice and removing organisational barriers—was critical to their performance. But, different Social Styles also expressed some differences in the types of support they want and expect to receive from their managers.

Managers who give support in the way they would want to be supported (that is, as their own Social Styles would want to be supported) may not be providing the kind of support the employee needs to be most effective. Managers need to be aware of their own tendencies and adjust them to the varying needs of their employees' Social Styles.

When Is Group Involvement Needed?

Style of employees and managersWhen to involve the group in a decision
DriverWhen the decision or action affects the responsibilities of any individual in the group or for coordinating work efforts
ExpressiveWhen the whole group is affected
AmiableAnytime the group can contribute to brainstorming, problem solving or planning
AnalyticalWhen decisions or actions affect them directly

© Wilson Learning Worldwide Inc.

When to involve a group or team in a decision is a common dilemma for managers. When asked what situations are appropriate for group involvement, the answers by both managers and employees were consistent and differed by Social Style.

Managers' Biases for Giving Employees More Responsibility

Style of the managerWhen they provide more responsibility
DriverTend to give more responsibility to employees who repeatedly exceed expectations on current tasks; that is, based upon a demonstration of desire to do more
ExpressiveGive more responsibility to employees who ask for it and directly express a willingness to do more

© Wilson Learning Worldwide Inc.

One clear finding that may affect the success and advancement of different employees is how managers of different Social Styles tend to give additional responsibilities to employees. In this case, Drivers and Analyticals (both being more task-directed) gave similar answers, as did Expressives and Amiables (both being more people-directed).

Of course, in all cases, the primary factor is the employee's ability to do the job. But if you are an Expressive or Amiable manager, don't assume that those employees who don't ask for more responsibility don't want it—they may be trying to communicate their desire for more responsibility by working hard to exceed your expectations. Similarly, if you are a Driver or Analytical manager, pay attention when people say they want more responsibility.

How Employees Judge Their Own Performance

Style of the employeeCriteria for judging own performance
DriverTend to focus on measurable criteria. Driver and Analytical styles (Task-Directed Responsiveness) base their own performance on indicators such as deadlines, number of mistakes, tasks accomplished, etc. They place less emphasis on the positive reactions of others.
ExpressiveTend to base their self-judgements on feedback from others—co-workers, managers and customers.

© Wilson Learning Worldwide Inc.

Employees will perform based upon both their manager's and their own criteria for good performance. An employee's criteria for judging his or her performance also seems to be closely related to whether they are more task-directed (Drivers and Analyticals) or more people-directed (Amiables and Expressives).

While neither group ignores the quantifiable indicators of performance, or the reactions of others, it is clear that when employees are asked to judge their own performance, they will likely make reference to Social Style-specific criteria.

When Is Knowledge of Social Styles Most Helpful?

Most managers and employees indicated that knowledge of Social Styles is useful in any interaction. However, there were three specific situations in which both managers and employees agreed that knowledge of Social Styles was most helpful:

  • Conflict situations: Whether the manager is dealing directly with a conflict or is helping others deal with conflict, almost all of the people interviewed indicated that knowledge of Social Styles is very helpful in addressing these situations. This knowledge helps people focus less on the emotions of the situation and more on the resolution of the conflict, helping identify the differences that are at the root of the conflict.
  • Performance reviews: Knowledge of Social Styles was also seen as greatly helpful during performance review or appraisal meetings between a manager and an employee. Social Styles knowledge can help put the employee more at ease during performance reviews and can help focus the discussion on areas of particular concern for both parties.
  • Efforts to persuade: While more an issue for employees than managers, knowledge of Social Styles was also seen as critical when presenting information in an effort to persuade a specific course of action or decision. Knowledge of Social Styles can help in addressing interests that are highly important to the other person and, as a result, increase success in efforts to persuade.

A Common Misperception: The Social Styles of Top Management

StyleEmployees' perception of top managers' dominant styleWilson Learning's Database: Percent of top managers by style
Mixed/ don't know7% 

© Wilson Learning Worldwide Inc.

One common misperception we identified through the interviews was employees' assumptions about the Social Styles of top management. While we did not know the Social Styles of the executives in each of the organisations, when asked their perceptions of the dominant style in top management, the majority of employees indicated that Drivers dominate. However, the actual results from our database of Social Style Profiles tell quite a different story. As the chart at right shows, Expressives actually dominate top management positions. In addition, Amiables are much more frequent in top management positions (17% of all top managers profiled) than was assumed to be the case by the employees interviewed.

Trust in the Manager-Employee Relationship

One of the most critical elements of effective leadership is trust between the manager and the employee. The more trust a manager has in an employee, the more autonomy and job responsibility he or she gives the employee. The more trust an employee has in a manager, the more open and honest the communication is, and the more commitment they have to the organisation. Knowing how to build trust is an important skill for all people.

When Do Employees Lose Trust in a Manager?

 Causes of Lost Trust
Style of the employee or managerEmployees' viewsManagers' assumptions
DriverBreaking confidences or making poor decisionsFailure to answer questions or resolve problems
ExpressiveFailure to back up employeesBreaking confidences
AmiableFailure to adequately address requests for supportMisinterpreted behaviour
AnalyticalLack of manager competence, inconsistency in providing feedbackMonitoring work too closely, not consulting with the employee

© Wilson Learning Worldwide Inc.

Managers need to know what kinds of actions might cause employees to lose trust in them. Unfortunately, there are two potential blind spots. First, the Social Style of the employee affects what he or she sees as the primary causes of low trust. Second, the manager's Social Style affects what he or she assumes leads to low trust. The chart at right summarises the primary causes of an employee losing trust in a manager.

None of these causes are unique to a particular style—they all cause lower trust for all styles. However, the style-related actions represent manager behaviour that is more likely to cause a loss of trust for that style in particular. The fact that employees and managers have different perceptions of what causes a loss of trust is an interesting finding and can greatly influence manager-employee relationships.

The Impact of Lost Trust

 Impact of Lost Trust
Style of the employee or managerEmployees' responsesManagers' assumptions
DriverAnger and defensivenessNeed to supervise more
ExpressiveLess contact and communicationNeed to supervise more
AmiableAnger, defensiveness and less communicationTermination of relationship
AnalyticalExpectation that time is required to smooth over the issueLoss of employee responsiveness

© Wilson Learning Worldwide Inc.

When trust is lost (the manager losing trust in the employee, or the employee losing trust in the manager), it affects both parties. In all cases, there is increased strain and tension in the relationship. In addition, there are style-related effects, noted in the table at right.

One clear finding had to do with efforts to re-establish trust. For both Amiables and Analyticals, re-establishing trust inevitably involves the passage of time. In other words, Amiable and Analytical styles expressed that efforts to re-establish trust immediately after an incident will fail and that only "time heals wounds." This is particularly important information for Driver and Expressive leaders, who may attempt to re-establish trust too early, only to increase the resistance of the Amiable or Analytical employee and further delay the re-establishment of a productive relationship.


Employees don’t leave companies; they leave managers!

Numerous studies have shown that the most common reason people give for leaving a job is a poor relationship with their manager. Turnover, productivity, performance and employee satisfaction are all tied to a manager's ability to build effective relationships with employees.

Versatility is the key. While several studies in the past have shown the link between performance measures and Versatility scores, this study shows in more detail how Versatility actually works in the manager-employee relationship. A manager who is sensitive to the style of his or her employees, and takes steps to adjust his or her behaviour to meet the needs of employees, will communicate more clearly and establish a more trusting relationship.

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About the Author
Michael Leimbach

Michael Leimbach

Michael Leimbach, Ph.D., is a globally recognised expert in instructional design and sales development, sharing his message that it is not about what you learn but what you use. His approach has been adopted by numerous Global 1000 organisations in Australia, England, Germany, Japan, South Korea, Taiwan, and throughout the United States. Dr. Leimbach is Vice President of Global Research and Development for Wilson Learning Worldwide. With more than 25 years in the field, he provides leadership for researching and designing Wilson Learning’s diagnostic, learning, and performance improvement capabilities. He has managed major research studies in sales, leadership, and organisational effectiveness. Dr. Leimbach also developed Wilson Learning’s impact evaluation capability and return on investment models. He has served as a research consultant for a wide variety of global client organisations, is the Editor-in-Chief of the Advances in Developing Human Resources professional journal, and serves on the ISO Technical Committee on Quality Standards for Learning Service Providers. Dr. Leimbach has authored six books, published numerous professional articles, and is a frequent speaker at national and global conferences.

Read more by Michael Leimbach

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