Upfront Persuasion Through Presentation | Presentation Training | Wilson Learning Worldwide

UPFRONT Persuasion Through Presentation

Presentation Flow
Presentation Flow

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In today's complex business environment, the ability to deliver a persuasive presentation to internal or external customers has become a fundamental requirement. People need to make a persuasive impression with clear, concise, and compelling presentations of their ideas. Presenters need to craft the right message, stay alert to customer reactions, handle questions well, and persuasively make their point. Are your key contributors able to speak publicly with confidence and poise? Will they successfully engage their audience at that critical moment of influence?

UPFRONT Persuasion Through Presentation is a hands-on, results-oriented workshop that will have an immediate impact on one’s ability to effectively influence and persuade any audience to take action. This opportunity to further develop and refine presentation skills has four basic sections: Groundwork, Engage, Develop, and Close.

There is a natural flow to the design (pre-work, open, body, and close), yet within each section, participants are free to build a presentation that reflects their own style and addresses the needs of the customer without compromising the basic structure necessary for an effective, persuasive presentation.

Program Outcomes

UPFRONT helps participants develop and deliver clear, concise, compelling presentations that will have an immediate impact on their ability to effectively influence any audience. Participants are better prepared for strategically important presentations and more routine communication.


UPFRONT is a powerful, practice-rich two-day program that has participants prepare for and deliver a videotaped presentation to apply and demonstrate the core teachings. The program adapts to the style of each participant to optimize natural talents and eliminate unconscious distracting behaviors.

Wilson Learning believes that learning must be transferred to day-to-day work practices. To achieve this, UPFRONT focuses heavily on application, feedback, and practice in order to provide real skill development. This program includes components and activities that enhance:

Participant Readiness: Prepares participants for the overall learning experience

  • Pre-work includes preparing a short presentation to be videotaped and used for detailed feedback.

Learning Transfer: Embeds practice and use of new skills in the learning design

  • Includes skill practice delivering effective presentations, handling difficult questions, managing "self-talk" that can interfere with presentations, and using visual aids
  • Provides a tool to help plan, organize, and execute presentations
  • The learning can be flexibly delivered as a two-day face-to-face application-oriented workshop. UPFRONT is highly modular and can be configured to meet your specific needs (such as webcasts, teleconferences, or in-person presentations).
  • The face-to-face workshop can be taught by a Wilson Learning facilitator or by an organization's own leader-trained in-house professional.

Organizational Alignment: Ensures the organization supports the use of the new skills

  • Post-learning reinforcement activities (optional) for both the manager and participant support skill application and implementation.

As a result, participants will continue to apply the skills and tools learned in UPFRONT long after the learning event is completed.

Enabling Improved Performance

This program features various performance application, reinforcement, and support tools. These additional learning components, such as planning tools, checklists, videotaped feedback, and job aid cards, can assist participants in continuing to develop newly improved presentation skills upon returning to work. Involving managers and/or peer support groups early on, and training them to coach for improved performance, are also important for successful UPFRONT implementation.

To discover how we ensure learning is reinforced and applied for improved performance, see our Learning Transfer Approach.


Organizations that implement UPFRONT have access to measurement tools to assess and guide participants' progress. Performance evaluation forms are provided as part of the program and can be used in preparation for major presentations and again as a debrief tool to measure progress.

Wilson Learning will partner with your organization to measure the initial behavioral changes and business results. Our common interest is to make sure that UPFRONT delivers the results you seek. We are committed to helping you succeed, and we will work with you to set up measurement systems to help move desired change forward and sustain the momentum of your implementation.

To learn more about measuring the impact of learning, visit Measurement and Evaluation Services.

This offering, like all others from Wilson Learning, can be customized to reflect your sales environment and business priorities and can be integrated with your sales process.

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