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Industry Published Articles

Wilson Learning partners with several leading industry publications for thought leadership on the L&D challenges global organizations face today, including developing tomorrow’s leaders, building elite salesforces, applying learning implementation best practices, and more.

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Influencing the Decision to Win the Sale (Part 1)
By Michael Leimbach, Ph.D., Vice President of Global Research and Development, and Nancy Frevert, Director, Solution Development, Wilson Learning Worldwide Inc., April 9, 2012
Published in Sales & Marketing Management Magazine

How does a done deal come undone? Your rep had a good relationship with a great contact, the right solution to meet the customer’s needs, and strong buying signals right up to the last minute. Then came the dreaded call: “Thank you for the proposal, but we’ve decided to go with someone else.” So, what happened? Could this loss have been prevented? Read more...

Tips to Re-Engage Your Team
By Carl Eidson, Ph.D., Vice President, Business Development, Wilson Learning Corporation, February 28, 2012
Published in Training Magazine

Employees need to see changes that offer hope of relief and renewal in order to re-engage and avoid the results of burnout. Read more...

The 80/20 Rule for Learning Transfer
By Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide Inc., and Ed Emde, President, Wilson Learning Corporation, December 12, 2011
Published in Chief Learning Officer

The lack of learning transfer has been a long-standing issue in the learning community, and research on how to increase it is both complex and contradictory. If CLOs followed typical advice, they could add hundreds of components to their learning programs, put an undue burden on learners, managers, and training professionals, and more than double the investment they make in each skill development effort, not to mention ruin their budgets. Read more...

When “Value” Means What It Says
Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide Inc., November 17, 2011
Published in Sales & Marketing Management Magazine

A recent conversation with a VP of sales highlighted the frustrations of many sales professionals in this economy. “How do we gain the attention of customers when they are being flooded with calls from so many sales reps?” he asked. “How do we differentiate ourselves enough that they want to talk to us and not feel they are getting the same story they hear from every other company?” These are good questions . . . Read more...

Creating an Engagement Culture
By Tom Roth, Chief Operating Officer, and Michael Leimbach, Ph.D., Vice President of Global Research and Development, Wilson Learning Worldwide Inc., January 11, 2011
Published in Chief Learning Officer

Why do some organizations succeed in spite of harsh external business conditions while others do not? Engagement is a key reason. It can help to create higher revenue, greater market share, better margins, and greater earnings per share. The reality is that improving employee and customer engagement is hard, and there are few models to guide leaders on how to achieve it. Read more...

Building Extended Learning Systems That Deliver
By Ed Emde, President, Wilson Learning Corporation, August 23, 2009
Published in Chief Learning Officer

Research indicates that only a fraction of learning is used back on the job. Developing an integrated system to extend learning can boost performance and achieve long-term results in the process. Read more...

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