Jason Reed Joins Wilson Learning as Senior Vice President of Strategy, Sales Effectiveness
Edina, Minn., USA - April 5, 2019 - Wilson Learning Worldwide announced today that Jason Reed is joining the executive team as Senior Vice President of Strategy, Sales Effectiveness.
Reed comes to Wilson Learning with more than 20 years of experience in sales, sales management, sales process design, and B2B strategy and planning. Reed will lead the strategic direction of Wilson Learning’s sales effectiveness practice in thought leadership, positioning, and informing the R&D strategy.
“I am excited to bring my experience to a leader in the industry,” says Reed. “Wilson Learning was founded on a sales approach that transformed the way salespeople sold; today, it continues to refashion sales organizations’ abilities to excel in today’s changing selling environment.”
Reed has held senior level positions as President of Paradigm Learning and SVP of Enterprise Sales at Miller Heiman Group. He is steeped in principles of B2B sales process, methodology, and customer engagement models, has extensive enterprise B2B selling and account management experience, and has broad leadership, P&L, strategy, planning, channel, and management experience.
“Sales organizations are facing increasing pressures to improve sales effectiveness and accelerate revenue growth in markets challenged by changing buyer behaviors and patterns,” explains Ed Emde, President of Wilson Learning Corporation. “As we continue to advance our sales effectiveness strategy and solutions to meet our clients’ sales challenges, Reed’s extensive knowledge and experience will add to our arsenal of resources. We are excited to have him join the executive team.”