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Move Beyond Needs-Based Selling
by Selling to Value

Move Beyond Needs-Based Selling<br/>by <i>Selling to Value</i>

94% of executives indicate that they want salespeople to engage them in a business impact discussion—but only 19% of salespeople do this effectively. Download our exclusive e-book to learn how selling organizations can drive greater results by going beyond needs-based selling to sell the way their customers want to buy.

>>> 詳しくはこちらへ

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最高のセールスパフォーマンスのための３つの戦略: “再生可能”な競争優位性を生み出すには (Point of View Paper)

従来、企業は新たな製品・サービスを発売すれば、長期的な優位性を得ることができ、潤沢な資金と大量生産で、市場を独占できました。高いブランド知名度とグローバルな存在感があれば、市場を獲得できました。今日、企業がこうした要素により、市場で一時的に優位に立つことはあるかもしれませんが、同時にこれだけでは競争上不利になる可能性もあります。今や、競争優位性を維持していくためには、新しい製品を開発するだけでは不十分なのです。 詳しくはこちらへ

3 Vital Strategies to Protect Your Customer Base: How to Retain Your Most Profitable Accounts

Sellers as well as buyers are taking stock of priorities as the economy continues to show weakness across most industries. As a result, most sales organizations are pursuing new business—which often means taking advantage of competitors' complacency or mistakes in providing service to customers. 詳しくはこちらへ

3 Winning Strategies for Prospecting: Right Prospects, Right Message, Right Attitude

If your organization is like a lot of sales organizations, you may have intensified prospecting efforts lately as old customers downsized, cut spending, and in some cases, switched to other suppliers. The problem is that prospecting is often time-consuming, costly, wasteful, and hard on the morale of the sales team. 詳しくはこちらへ

The ABCs of Sales Coaching: Essential Tips to Amplify Your Team’s Performance

What would a 29% increase in top-line salesforce performance mean to your organization? Our research shows that when sales managers have the right skills, the single action of coaching has the greatest impact on the performance of your salesforce. 詳しくはこちらへ

Aligning the Selling and Buying Processes: A Consultative Selling Approach

If you think your salespeople can control the way buyers buy — think again. The old adage that "people love to buy, but hate to be sold" has changed to "people know how to buy, and won't be sold to." But, that doesn't mean it's time to fire your salesforce. With a little insight into today's buying process, salespeople can understand how customers buy and dramatically increase their sales results. 詳しくはこちらへ

Balancing the Consultant and Strategist Roles: Managing the 4 Sides of Sales is Key to Highly Effective Selling Skills

There was a time when a salesperson could fulfill a unified role as a vendor, trusted advisor, and challenger. But today's hypercompetitive market requires the salesperson to play two distinct yet complementary roles—that of Consultant to the customer and Strategist to both the customer and his or her own organization. 詳しくはこちらへ

Changing the Differentiation Game: Creating Real Sales Differentiation Your Customers Value and Competition Cannot Replicate

What if your salespeople could expand your offering and create a highly differentiated solution that represents unexpected business value to your customer, and is hard for the competition to replicate because it is unique to the customer? The very thought may hit you like a triple shot of espresso! 詳しくはこちらへ

Competitive Sales Strategy: Influencing the Decision to Win the Sale

How does a done deal come undone? Your rep had a good relationship with a great contact, the right solution to meet the customer's needs, and strong buying signals right up to the last. Then came the dreaded call: "Thank you for the proposal, but we've decided to go with someone else." So, what happened? Could this loss have been prevented? 詳しくはこちらへ

Consultative Selling: Is Your Sales Team Creating Real Differentiation?

To avoid the pitfalls of competing on price, salespeople are often told they need to "sell the value." Another strategy is to "value-add," by offering the customer extra services or product features without charge. While these strategies can be effective short-term, neither of these approaches produces a sustainable advantage. 詳しくはこちらへ

Customer Experience Is the New Black: The Key to Revenue Generation in the 21st Century (Point of View Paper)

Customer experience will overtake price and product as the key brand differentiator. Learn how to build a branded customer experience that enhances the customer's perception of value. 詳しくはこちらへ

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