Negotiating∶ Dark Art or Skill? | Dinner and Discussion | Wilson Learning Worldwide

  Negotiating: Dark Art or Skill?

Join the Complimentary ‘Dinner and Discussion’

19 September 2017 | 6:00 p.m. | The Ritz Hotel, London

  • Swap complexity with clarity and process
  • Keep your Sales Team from bargaining away your profits

Does this resonate? A salesperson presents a ‘great opportunity’, however, to win it a massive discount is required! Why does this happen? Worryingly, in many cases it’s because salespeople only know how to bargain, “he wanted a 25% discount, but I talked him into accepting just 15%”!

What salespeople really need to do is negotiate in a way that strengthens their relationship with the customer whilst retaining a good profit for the organisation. If you want to develop long-term relationships, it is critical that both you and the customer receive fair value.

To achieve this, you need to learn the skills of negotiation: Download our article on this topic ‘Don’t Leave Good Business on the Table’

Do You and Your Salespeople:

  • Understand the difference between bargaining and negotiation?
  • Realise that negotiation creates value?
  • Recognise the critical time to negotiate – during client objections?
  • Practise an approach to negotiating that has generated millions in profits?

During This Complimentary ‘Dinner and Discussion’ You Will:

  • Join a small group of senior business executives for a roundtable discussion
  • Understand the impact skilled negotiation has on developing long-term relationships with a customer
  • Discover how to increase wins
  • Demystify the myth that negotiating is hard bargaining
  • Learn a simple, but not simplistic process for effective negotiation developed by William Ury - one of the world’s leading experts in complex negotiations

Who Should Attend?

Senior Business Executives interested in developing world class sales teams that are able to negotiate successfully so that revenues soar.

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Event Details

Complimentary ‘Dinner and Discussion’

The Marie Antoinette Suite, The Ritz Hotel, London

19 September 2017

6:00pm: Champagne reception

6:30pm: Tom Roth, Chief Operating Officer of Wilson Learning and renowned public speaker, will be sharing key tools and advice on how to keep your sales team from bargaining away profits.

7:30pm: Round table discussions during three course dinner with like-minded professionals and Wilson Learning team of consultants

8:45pm: Discuss and share what we have learnt

9:30pm: Carriages

Our Speaker at the Event

Tom Roth, Chief Operating Officer of Wilson Learning Worldwide, has more than 35 years’ experience of developing and implementing human performance improvement solutions. He is co-author of the book ‘Creating the High-Performance Team’ and is published in numerous business publications. As a frequent speaker at national and international conferences and client events, Tom presents on a wide variety of business & leadership issues.

The Venue

The Marie Antoinette Suite, The Ritz Hotel, London

150 Piccadilly, London W1J 9BR (Directly opposite Green Park station)


The world’s greatest hotel provides the ultimate destination to enjoy the quintessential London experience.

Do You Have a Question or Want More Information on This Event?

Contact Gurminder Gill

+44 (0) 1494 678 121

Wilson Learning Europa, Wilson House, 23 London End, Beaconsfield, Buckinghamshire, United Kingdom

For over 50 years, across 50 countries and 30 languages, Wilson Learning have helped people and organisations achieve “Performance with Fulfilment.” Get in touch with the Wilson Learning team to further discuss your challenges and goals, so we can advise on flexible and configurable solutions that drive results.

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