Global High Tech Company Equips Sales-force to Sell at Executive Level

Business Issue:

A global high tech company recognised that their salespeople needed to call higher, wider and deeper in order to achieve the sales growth they desired.

Solution:

Wilson Learning delivered the Sales Advantage Series, which teaches advanced sales strategies and techniques to experienced salespeople. In the workshop, salespeople learnt how to communicate credibly with executives and develop solutions that add value to the customer's business.

Results:

Three months after the workshop, 75% of participants reported they were now meeting at a senior executive level, as compared to 29% prior to attending the session. As a result of the workshop, 94% of participants had identified new opportunities and 62% said they had closed at least one new opportunity.