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- Comprehensive Program List
Comprehensive List of Programs
Wilson Learning's suite of program solutions: provides the skills, tools, and knowledge to achieve strategic goals and drive business results.
Aligning with Customer Buying Behaviors
Aligning with Customer Buying Behaviors helps high-performing salespeople understand the customer's buying process. Participants learn how to look beyond their own selling priorities and adapt their offering to meet the customer's buying priorities—fitting into the customer's business and buying processes versus requiring the customer to adapt. learn more
Building Positive Influence: Managing the People
Building Positive Influence: Managing the People is one of two interactive virtual modules; these modules prepare individuals and leaders to use positive influence to accomplish goals in a way that enhances relationships and creates a win-win outcome. In this module, Managing the People, participants gain tools to manage the people side of the process, in order to maintain valuable relationships. Participants learn how to separate the people from the problem—the critical component of preserving strong relationships. learn more
Building Positive Influence: Managing the Tasks
Building Positive Influence: Managing the Tasks is one of two interactive virtual modules; these modules prepare individuals and leaders to use positive influence to accomplish goals in a way that enhances relationships and creates a win-win outcome. In this module, Managing the Tasks, participants learn techniques to identify interests, generate options, and determine independent standards for the negotiation process. Participants also learn how to identify their best alternatives to a negotiated agreement and present options using a conversation process that addresses all parties’ interests. learn more
Construindo Versatilidade nos Relacionamentos: Estilos Sociais no Trabalho
Building Relationship Versatility: Social Styles at Work is built around a four-quadrant Social Styles matrix. After being profiled, participants are assigned a Social Style, interpersonal versatility rating, and specific versatility behaviors. During the workshop, participants learn how to identify others' Social Styles and, based on understanding their own and others' style, learn to modify their own behaviors to communicate more easily and effectively with others. learn more
Coaching the Counselor Salesperson
The sales manager’s ability to develop and coach their people has a significant impact on sales team results. Learn how to reinforce skill usage of The Counselor Salesperson (CSP) with the program Coaching the Counselor Salesperson. Your sales managers will learn the ABCs of coaching, how to overcome the challenge of coaching, and receive a playbook to help coach sales representatives of all skill levels. learn more
Coaching for Performance
Leading for Performance: Coaching for Performance offers first-line and mid-level managers coaching skills and techniques to create the conditions under which employees can succeed. This program will enable organizations to gain a competitive advantage using an effective, structural coaching approach that taps employees' potential and leads to improved performance and fulfillment. learn more
Coaching for Sales Performance
Leading for Performance: Coaching for Sales Performance offers sales managers coaching skills and techniques to create the conditions under which salespeople can succeed. This program will enable sales managers to gain a competitive advantage using an effective structured coaching approach that taps their salespeople's potential and leads to improved performance and fulfillment. learn more
Communicating with Purpose
Leading for Performance: Communicating with Purpose provides the knowledge first-line and mid-level managers need to drive more effective one-to-one business communication with employees and colleagues. This program helps organizations gain competitive advantage by teaching leaders how to communicate effectively, ensuring their employees stay informed, participate, and add value. learn more
Conducting Strategic Business Calls: Discovering Critical Success Factors
Conducting Strategic Business Calls: Discovering Critical Success Factors addresses the foundational skills of consultative selling. Understanding those few areas that are critical for business success is first and foremost. Sales professionals learn how to uncover customers' critical success factors and how to adapt, create, and position the business value of their offering to meet these requirements. learn more
The Consultative Process
The Consultative Process introduces a problem-solving mindset and presents an effective process for consulting with both internal and external clients. It helps technical professionals become comfortable in their role as consultants. It also helps them generate greater alignment and commitment with clients by using a win-win problem-solving approach. learn more
Consulting with Clients
Consulting skills are as important as technological proficiency in today's environment. Consulting with Clients is an intermediate level workshop designed to enable consultants to bring business value to their internal or external clients. Participants will learn how to align solutions to address business priorities and processes and, as a result, achieve increased revenue and customer loyalty. learn more
Counselor Prospecting
When competition is stiff, sales professionals cannot waste time on aimless searching to find new prospects. Instead, they have to be on target right from the start, quickly and efficiently finding the people and organizations that qualify as likely customers. A salesperson who is able to properly prospect will make the difference between winning and losing business. learn more
O Consultor de Vendas
The Counselor Salesperson uses a four-step consultative selling process that helps salespeople transition from simply making transactions to solving real business problems. CSP focuses on adopting a Counselor Mindset, a mindset that builds profitable, long-term customer relationships. learn more
The Counselor Salesperson: Turbocharging Discovery Agreements
Turbocharging Discovery Agreements is a unique half-day workshop designed specifically for graduates of The Counselor Salesperson. This practical, hands-on workshop helps salespeople deepen their understanding and strengthen their ability to better apply the critical Discovery and Discovery Agreement skills that are the foundation of the Counselor Approach. learn more
Creating a Culture Of Engagement
Creating a Culture of Engagement is a highly interactive two-day instructor-led experience that teaches leaders to increase employee engagement and strengthen teams, leading to tangible business results. This active learning session is hands-on and process-oriented. The focus is on what the organization needs to do, as well as what individual leaders need to do, to create collaborative teams and a culture of engagement. learn more
Creating Differentiated Offerings
The Creating Differentiated Offerings module of the Sales Advantage Series helps high-performing salespeople avoid the pitfalls of competing on price by effectively differentiating their offering with customers. In this module, sales professionals learn how to look beyond easily commoditized features and services to developing real differentiation based on what the customer values, which is hard for competitors to replicate. learn more
Customer Relationship Inventory
The Customer Relationship Inventory (CRI) is an insightful assessment tool that measures a salesperson's skill levels in terms of relating, discovering, advocating, and supporting, as perceived by the people he or she serves. Participants will receive useful feedback and development planning based on their customers' perspective. learn more
Delegating with Confidence
In Leading for Performance: Delegating with Confidence, managers explore the challenges of delegating and the conditions under which delegation is most effective. They learn a simple, proven delegation process and related skills and tools. Managers learn to effectively entrust others with tasks, while maintaining ultimate responsibility for the outcome. learn more
The Effective Project Manager
The Effective Project Manager helps individuals develop their understanding of the two key factors in effective project management—the task and the people involved. Participants learn a basic process for leading project teams and increase their skills through interactive activities. learn more
Getting to Yes: Influencing for Optimal Results
Getting to Yes (GTY) helps managers become better influencers and, ultimately, negotiators. Managers become better negotiators by turning-face-to-face confrontation into side-by-side problem solving. It is based on the concept of Principled Negotiation, a method that offers managers an efficient process for reaching optimal business agreements that are satisfying to both parties while strengthening professional relationships. learn more
Global Effectiveness
Global Effectiveness is based on working within the five cultural dimensions. This program will teach participants what types of behaviors to expect from certain cultures and how to prepare themselves for business interactions. Participants will learn how to turn cultural differences from an unknown liability into an asset. learn more
Growth Leadership Inventory
Are your people reaching their potential? Are they learning and growing every day? Are they getting better at their jobs? Do they accomplish their goals? Are they willing to change and manage conflict? The clearest signs of outstanding leadership often appear in the performance of the followers. Leaders help their people do what is required of them in the most effective way possible. learn more
Impact Evaluation
Impact Evaluation will augment any effort to improve performance. It's been used in numerous industries including financial services, pharmaceuticals, manufacturing, biotechnology, telecommunications, and shipping. An Impact Evaluation shows the behaviors that changed, the performance that improved, and the results achieved, whether in sales, leadership, or individual effectiveness. learn more
Inbound Sales Excellence
Inbound Sales Excellence is a compelling customer service program that dramatically improves how call center agents create value for organizations. It helps participants clearly communicate their competence and establish credibility with customers, who in turn will be more likely to respond to questions, accept the agent's recommendations, and remain loyal over the long term. learn more
Innovation In Action Series
The Innovation in Action Series is a series of modules that explores the dimensions of innovation — Innovation Styles, Innovation Tools & Practices, The Creative Journey®, Taking Initiative, and Strategic Innovation Management—to help organizations improve how they advance their market position. learn more
Interviewing for Selection
Leading for Performance: Interviewing for Selection is structured around the Behavioral Interview Process. This model provides the knowledge, tools, and confidence managers need to prepare for, conduct, and evaluate behavioral interviews. Participants will learn how to develop their own interview questions and objective, fair evaluation criteria. learn more
O Gerente Líder: Alcançando o Desempenho com Satisfação
The Leader Manager: Achieving Performance with Fulfillment provides leaders with the framework and skills to enable the work unit to achieve Performance with Fulfillment—the combination of high performance and high satisfaction from meaningful work done well. Leaders learn to support their work units in terms of Five Practices to provide what their people need. learn more
Leader Manager Inventory
Research indicates that high performance is not sustainable over time unless it is accompanied by a high degree of fulfillment, in addition to a focus on performance—neither performance nor fulfillment exists in a vacuum. To implement strategy and create business results, managers must create an environment of performance with fulfillment. These skills require integrating the inspiration of leadership with the skill of management. learn more
The Leader Navigator (360-degree feedback instrument)
The Leader Navigator diagnoses where your leaders are in terms of the Integrated Leadership Model's four roles. Three "off-the-shelf" configurations adapt the competencies from these roles to fit three leadership levels: Performance Leader, Growth Leader, and Strategic Leader. For instance, Performance Leader (first level) competencies, focus primarily on Tactician and Contributor skills. learn more
Leading for Growth™
Leading for Growth™ challenges managers to rethink their role as leaders, shifting their mindset from that of "heroic manager" to "growth leader." The program is structured on the core dimensions of growth leadership: building a collaborative culture, creating a shared vision, and adopting mutual influence. learn more
Leading for Performance
When leaders perform, people perform—and when people perform, businesses succeed. Research indicates the greatest impact on employees' job performance and fulfillment is the quality of their working relationships and interactions with immediate managers. learn more
Leading from Within
Leading from Within examines the essence of leadership—the core questions that leaders must answer for themselves from within. This process workshop provides leaders with tools and strategies to explore the challenges of leadership, enhance their personal effectiveness and integrity as leaders, and better enable them to lead. learn more
Leading in Challenging Times™
Leading in Challenging Times™ focuses on what happens to human energy during times of change. To capture the discretionary energy of the workforce, leaders must understand how motivation and focus can be lost, and what they and their teams can do to regain effectiveness and commitment. A companion program for individuals, Working in Challenging Times™ helps participants understand and manage their own reactions to change, as well as develop a sense of personal accountability. learn more
Lighthouse Coaching
Lighthouse Coaching will help the busy manager move from the "error-correction" management style to the "goal-attainment" coaching style. Use of the Lighthouse Coaching Planning Form, during and after the session, directs the manager through the five steps of the coaching process. learn more
Managing Competition
The Managing Competition module of the Sales Advantage Series helps high-performing salespeople learn how to outmaneuver the competition. In this module, sales professionals learn about the competitive landscape using The Value Map™. This tool will help them assess their value and their competitors’ value from the customer's point of view. learn more
Managing Conflict
Leading for Performance: Managing Conflict is based on a collaborative, win-win approach called Changing the Game. The module teaches first-line and mid-level managers indispensable techniques and skills for managing conflict effectively so that conflict can be an opportunity rather than a crisis. learn more
Sales Advantage Series: Managing Decisions
The Managing Decisions module of the Sales Advantage Series helps high-performing salespeople learn how to interpret the decision dynamics for an opportunity in order to influence the decision in their favor. In this module, sales professionals learn how to manage key stakeholders in the decision process. learn more
Managing Opportunities
The Managing Opportunities module of the Sales Advantage Series helps high-performing salespeople learn how to make optimal decisions when choosing which opportunities to pursue. In this module, sales professionals learn about the factors that influence whether a customer will move forward with a buying decision. learn more
Managing Styles In Conflict
Leading for Performance: Managing Styles in Conflict helps people learn how to interact more effectively with people of other Social Styles under stress. When people demonstrate "back-up behavior" (predictable responses to high stress), knowing what to do can be critically important. learn more
Managing Time Wisely
Leading for Performance: Managing Time Wisely (LFP-MTW) focuses first on self-management skills so participants will be better able to apply time-management techniques and strategies. Participants assess current time-management habits, analyze personal payoffs for poor time management, and identify ways to realize the same and new payoffs through effective time management. learn more
Managing Virtual Team Communications
Managing Virtual Team Communications is a hands-on, virtual workshop that introduces critical communication and team process tools to help virtual teams work together more effectively. Participants learn these tools by using them in a virtual team simulation, and then debriefing on how they worked and how they can continue to use these tools with their actual virtual teams. Teams gain greater clarity in their communications when working virtually. learn more
Mastering Successful Presentations: Skills for Influencing Outcomes
In today’s complex business environment, the ability to deliver a persuasive presentation to internal or external audiences has become a fundamental requirement. Presenters need to craft the right message for their audience, stay alert to reactions, effectively address questions, and persuasively make their point. Are your key contributors able to present with confidence and poise? Do they know how to successfully engage their audiences at that critical moment of influence? learn more
Meeting Leadership Challenges
Leading for Performance: Meeting Leadership Challenges helps managers learn how to shift their attention away from output and toward creating optimal conditions for employees in three key leadership action areas. Managers will learn how to be an effective leader, rather than an individual contributor. learn more
Motivating for Results
Leading for Performance: Motivating for Results helps managers learn how to influence motivation. When motivation is a factor, managers need to instill confidence that efforts will lead to success, that success is worth having, and that the effort will result in something that is of value to employees. learn more
Negociando o Sim
Negotiating to Yes helps salespeople become better negotiators by turning face-to-face confrontation into side-by-side problem solving. It is based on the concept of Principled Negotiation, a method that offers salespeople an efficient process for reaching optimal business agreements that are satisfying to both parties and actually strengthen professional relationships. learn more
Networking for Success
Relationship building and face-to-face business networking skills are critical to effective business performance. Among young business professionals, 60% say they are uncomfortable in business and social settings and 85% say they don't have the networks they need to accomplish their goals. learn more
Reviewing Performance
In Leading for Performance: Reviewing Performance participants examine performance review processes, learn best practices for conducting reviews, discuss guidelines for rating performance and common rating errors, and practice proven techniques to prepare, write, and conduct effective performance reviews. learn more
Sales Advantage Series
“Consultative selling”—the ability to understand and link solutions to a customer’s business priorities—is a critical skill but is no longer by itself a differentiator. “Strategic selling” is also required—being a strategist for one’s own organization, selecting high-yield opportunities, and demonstrating business value, all while managing the competition in a way that is beneficial to the customer. learn more
The Sales Leader Manager
The Sales Leader Manager: Leading Salespeople to Success provides sales managers with the framework and skills to enable their sales teams to succeed by achieving higher revenue, customer satisfaction, and long-term profitability. learn more
Sales Leader Navigator
The Sales Leader Navigator diagnoses where your sales leaders are in terms of the Integrated Leadership Model's four roles. This 360-degree feedback instrument also measures the impact your sales leaders are having on the effectiveness of your sales process. learn more
Salesperson Navigator
The Salesperson Navigator diagnoses where your salespeople are in terms of the Consultant / Strategist Model's four roles. Today, selling requires more than personal effectiveness or technical effectiveness (product knowledge). learn more
Setting Goals for Success
In Leading for Performance: Setting Goals for Success, participants examine the characteristics of effective goals, the need for goals to address both performance and fulfillment, best practices for linking goals to strategy execution, and proven goal-setting processes. learn more
Signature Service: The Key to Customer Satisfaction®
Signature Service is a practical, results-oriented program that helps service providers at all levels develop and apply the skills necessary to ensure customer satisfaction. Signature Service recognizes four distinct customer conditions and provides specific approaches for successfully responding to each one. Service providers learn how to bring customers to a satisfied level, then confirm customer satisfaction. learn more
Turning Information into Sales
In Turning Information into Sales, salespeople will be provided with tools to effectively discover business needs, identify what matters, and apply it in successful sales. They will develop the essential ability to discover the information needed to create highly satisfactory and compelling solutions, resulting in improved sales results. learn more
O Vendedor Versátil
The Versatile Salesperson is built around the four-quadrant Social Styles matrix. Participants are profiled for their perceived Social Style and interpersonal versatility level, then learn how to identify others' Social Styles and temporarily adjust their own to communicate more easily and effectively with others. learn more
Working in Challenging Times™
Working in Challenging Times™ is a one-day program that incorporates concepts and application for committing one's own discretionary energy on implementing company strategy. Participants learn to understand and manage their own reactions and self-talk about changed events. They develop a sense of personal accountability for realizing the positive potentialities in the change. The focus is on moving forward—both as an individual and in dialogue with coworkers. learn more
Working Styles
Leading for Performance: Working Styles is based on the Social Style model, with its four distinct interactive styles: Driver, Analytical, Amiable, and Expressive. Leading for Performance: Working Styles provides proven skills for identifying Social Style, recognizing each style's strengths, and developing interpersonal versatility to adapt one's own behavior and work more effectively with others. learn more
