The salesperson in this example was sure he knew what the printing manager was looking for—she frequently told him how much she prized his company's quality, reliability and service. What he didn't know was that the buying committee included several finance people and a key user who were very concerned about price, rather than all the extra service the salesperson emphasised in his proposal. Узнать больше
Everyone wants to make the sale in this challenging economy, and it's hard to resist the temptation to cut the margin, reduce the price or give away "value adds" the customer really should pay for. Of course, everyone is being squeezed. Customers are pressured to control costs and, limit spending, while salespeople feel they are forced to compete on price. Узнать больше
While it is all well and good—even honourable—to associate selling success with being a trusted advisor, what does it take to earn that status with customers in today's buying environment? Узнать больше
94% of executives say that it is important that salespeople engage executives in a business impact discussion. Yet, only 19% of them say that salespeople do that effectively. Gain insights to help your salespeople engage decision makers more credibly.
In today's economy, sales leaders face a dilemma: Customers still able to invest in new solutions are also demanding discounts and other concessions. At the same time, selling organisations are under great pressure to deliver both sales numbers and profitability to meet their own company's expectations. Узнать больше
What growth strategy is your sales organisation pursuing as the economy begins to show signs of recovery? As the business climate improves, so do the opportunities for shifting from survival to growth mode. Узнать больше
Salespeople are told they should “call high, wide, and deep”—and really focus on the C-suite. But is that always the best approach? With buying processes becoming increasingly complex, we’ve provided insight into the 3 steps needed to shape buying decisions.
Read this article to arm your sales team with the information required in order to deploy the influence strategies needed to win. Узнать больше
Many of the perspectives and skills a salesperson acquires in developing an effective sales approach are inconsistent with the perspectives, skills and environment of a sales manager. The accompanying table shows some of the major differences. Узнать больше
In a challenging economic climate, you may be finding that prospective customers are strongly focused on down-sizing and cost cutting rather than on expanding their business or acquiring the latest new product features. Companies that may have been in growth mode last year are putting projects on hold, reducing capital budgets and paying renewed attention to cash management. Узнать больше
Customer experience will overtake price and product as the key brand differentiator. A consistent customer experience is critical where every member of the hospitality organisation own a piece of the customer experience. But how? Learn more.