Sales Development

Measuring the Impact of Sales Development

Results attributed to The Counselor Salesperson include:

  • 68% of respondents reported substantial skill improvement with asking the right questions
  • 67% reported adopting a problem-solving attitude to balance selling and addressing client needs
  • 69% indicated they agree or strongly agree that it was easy to apply the skills on the job
  • 68% agreed the skills helped them create new business opportunities and maintain client relationships
  • The percentage of attributed credit for each sale multiplied by the amount of that sale totaled $2,510,709

How do you know you are getting a return on your investment of training dollars?

Wilson Learning has the expertise and experience to provide reliable data you can use to pinpoint the areas where your training investment will have the greatest payoff, demonstrate what your employees have learned, and measure the impact of your learning initiatives on performance.

Evaluation options include:

  • Post-course Impact Evaluation Surveys, which measure behavior and changes in performance
  • Opportunity Reviews that look at performance changes using a case study approach
  • Business Metrics Analysis, a research-based approach that focuses on a specific metric of your choosing (e.g., revenue, quota, sales productivity)

Impact evaluation methods and tools can be customized to your specific environment and business priorities.

We give clients the option to select the level of evaluation that meet their needs, while minimizing the costs, efforts, and time required for traditional approaches to measuring learning outcomes.
(For more information on measuring the impact of training)