Sales Development

Strategic Selling

High-performing sales professionals know that being a consultant to their client is core to their success. But they also recognize they must anticipate, plan for, and create competitive strategies to outmaneuver the competition by better aligning with what the customer values. It is this balance that makes them so successful, achieving high win rates while providing exceptional customer value. We can help your sales executives leverage competitive strategies by learning how to:

  • Outmaneuver the competition
  • Influence key decision makers
  • Identify the most profitable opportunities

Managing Competitive Strategies Programs:

Managing Competition

The Managing Competition module of the Sales Advantage Series helps high-performing salespeople learn how to outmaneuver the competition. In this module, sales professionals learn about the competitive landscape using The Value Map™. This tool will help them assess their value and their competitors’ value from the customer's point of view. learn more

Managing Decisions

The Managing Decisions module of the Sales Advantage Series helps high-performing salespeople learn how to interpret the decision dynamics for an opportunity in order to influence the decision in their favor. In this module, sales professionals learn how to manage key stakeholders in the decision process. learn more

Managing Opportunities

The Managing Opportunities module of the Sales Advantage Series helps high-performing salespeople learn how to make optimal decisions when choosing which opportunities to pursue. In this module, sales professionals learn about the factors that influence whether a customer will move forward with a buying decision. learn more