Foundational Selling | Sales Training | Wilson Learning Worldwide
Sales Development

Foundational Selling

Individuals new to the sales profession need a strong foundation of skills, knowledge, and tools to help them build strong customer relationships and a solid portfolio. They need to learn how to build trust with customers, discover customer needs, and negotiate for win-win outcomes, all to maximize their sales performance and strengthen customer success. Specifically, we can help them learn how to:

  • Use an effective sales process to manage a sale from initial contact to closing the business
  • Build relationships through trust and credibility
  • Adapt with versatility to individual interpersonal styles
  • Discover customer needs and connect with the right offering
  • Prospect to identify the right customers
  • Negotiate effectively to protect margins, ensure profitable sales, and strengthen relationships with customers