Three Strikes and You’re Out
How to Turn Around a Leadership Development Programme Slump
(November 19, 2014)
A close friend of mine was recently promoted to a senior management position, running a support function for a law firm. She and 24 other leaders were sent to a two-day leadership development programme in New York City. As soon as the course ended, she called me to debrief her experience. What I heard made me think, “This is what is wrong with our profession.”
My friend’s programme included two days of classroom instruction based on a popular leadership book—one of which I am actually a fan. She also received a 360-degree feedback report based on the key concepts covered in the book. Sounds like a typical development programme, right?
Unfortunately, while my friend enjoyed the programme, it’s unlikely that it will have any actual impact on her performance as a leader. She didn’t disagree with the concepts taught, but said, “I don’t think my bosses actually care if I’m doing those things.” Strike one. My friend appreciated getting the 360-degree feedback, but no one offered to help her interpret and act on her report. Strike two. She shared that during the programme, several of her colleagues asked what would happen next and how the ideas would be reinforced once everyone returned to work. The answer they got was “We are thinking about that and will get back to you.” Strike three.
According to my estimates and an online meeting cost calculator, the cost of people’s time in that training alone ran upwards of $44,000. Add in the cost for materials and facilitation, the conference facility, food, and lodging—the total likely tops $100,000. Bersin and other analysts have clearly demonstrated the benefits of investing in leadership development, so I’m not suggesting that $100,000 is too much. I do believe, however, that in my friend’s case, and far too many others, it is money down the drain. At best, my friend and her colleagues will remember they had a pleasant experience, learned a few interesting things, and had some nice meals.
We can do better, can’t we?
Fortunately, there are steps that any organisation can take to increase the return on their investment in leadership development. Let’s take a look at where this firm struck out and my recommendations for what they could do differently next time.
Strike One: No messaging about why the programme mattered.
Recommendation: Ensure Alignment
The law firm needs to start by explicitly aligning the leadership training programme’s topics, concepts, and skills to the firm’s goals and mission. Are they hoping to improve productivity? Reduce turnover? Increase employee engagement? What behaviours does the firm desire and expect from programme graduates? How will the programme help? If the firm can’t articulate how the programme will increase job and organisational success, they should rethink the programme—it may not be a good investment.
Strike Two: No guidance and support in using the skills back on the job.
Recommendation: Design with Integration in Mind
For learning to translate to real-world application, the concepts, skills, and behaviours must be integrated into day-to-day work. In this case, each participant could be asked to set one or two behavioural goals based on the 360-degree feedback they received. Then, each participant could work with their boss to validate the goals and create a tactical plan for ensuring that new behaviours become part of their work routine.
Strike Three: No accountability mechanisms.
Recommendation: Develop a Sustainment Strategy
Lastly, the programme owners should plan for and communicate how learners will be expected to apply new skills, as well as what they will be held accountable for in the long term. Sustainment plans help to ensure the programme won’t be just “one and done.” Mechanisms could include peer forums and/or periodic check-ins with stakeholders and the executive team.
As one of my mentors once said, the steps are “simple but not easy.” These activities all take time and advance planning. While it may be tempting to skip them and go right to selecting and launching a leadership programme, I believe it pays to ask whether we are looking for a genuine return on that investment or just a nice team outing.
At Wilson Learning, we strive to ensure that our clients hit a home run on their leadership development initiatives. To read more, please visit http://www.wilsonlearning.com/wlw/our-difference/learning-services/consulting.