
ウェビナー
ウィルソン・ラーニングは、人材育成に関するさまざまなトピックについて、Webによるセミナー、ウェビナーを、米国を中心に実施しています。 ライブでご参加いただけるほか、イベント後は、録画した動画で視聴いただけます。資料もダウンロードいただけます。
以下がご覧いただけるウェビナーの一覧です。英語での説明が中心になりますが、ふるってご参加ください。
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2018年05月03日
Annual Leadership Survey Results: Are Your Organizations Doing Enough to Develop the Next Generation of Leaders?
For the second year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey focused on creating effective leaders and preparing the next generation of leaders. Join us for this complimentary webinar to learn the key findings from this study and examine the specific actions that L&D organizations are doing to effectively prepare the next generation of leaders.
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2018年04月12日
Selling to Value: Discovering Beyond Stated Needs
In this webinar presented by David Yesford and Michael Leimbach, Ph.D., of Wilson Learning, you will learn what your salespeople need to understand about selling to value, how the customer creates value, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.
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2018年03月08日
Are You Managing or Leading Your Salespeople? Three Keys to Driving Sales Performance
Presented by Michael Leimbach, Ph.D., and David Yesford of Wilson Learning, this webinar unpacks the research on improving sales performance and focuses on three keys to effective sales leadership. You will discuss how sales manager leadership has the single biggest impact on salesperson performance and learn how effective sales leadership is not just looking at where your salespeople have been but where they are going.
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6 Strategies to Boost the Impact of Your Learning
In this webinar, you’ll learn 6 strategies to elevate any learning effort from program to performance improvement initiative. You will learn to align learning with your organization’s strategy to secure successful business outcomes, expand your view of the learning initiative to encompass application to the job, and elevate your learning implementation to a strategic initiative by leveraging the 6 best practices.
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Calling on Executives: The Secrets They Won’t Tell Your Salespeople
In this webinar, we will examine insights to unlock the secrets that executives will not tell your salespeople but expect them to know. Specifically, we will explore how to discover the critical factors that drive how executives think about their business, as well as how to connect your services to their issues with real value, as defined by the customer.
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Closing Sales: Three Winning Strategies to Change the Game
Salespeople are always searching for THE tip or phrase that will help them close. However, closing is more than a magic phrase or specific technique. Each client and opportunity is unique and requires focusing on the value of the solution to the customer. In this webinar, we will explore 3 elements of the closing process and the mistakes salespeople make that derail the sale and their relationship with the customer.
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Competitive Superiority: 3 Strategies to Outmaneuver the Competition
In this webinar, we will examine how to look at a current sales opportunity based on your understanding of what the customer values. You will learn how to create a value map that plots your position relative to the customer’s perception of value, and relative to the competition. Plus, discover how to identify three strategies to develop your next moves, while anticipating the moves of your competition and the customer.
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Fill Your Pipeline with Wins: Three Effective Prospecting Strategies to Generate Qualified Opportunities
In this webinar, we will examine a proven prospecting process that helps your salespeople focus on the right prospects, construct compelling access messages, and maintain a positive mindset to get past the “no’s” from unqualified prospects and uncover qualified opportunities.
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Flip and Drip Approach to Accelerating Learning Transfer
Presented by Michael Leimbach, Ph.D., of Wilson Learning, this session is part of the Master Series Webinar “The Reinvented Classroom” by Training magazine. Traditional instructional design processes often fall short. During the session, Dr. Leimbach will help participants apply Flip and Drip to their specific design challenges and create a learning strategy that will support not just learning but learning transfer.
*Training magazine Master Series Webinars are offered to paid members. To learn more, visit trainingmagnetwork.com.
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How L&D Can Develop Leaders People Choose to Follow
In this webinar, we will help you sharpen your perspective on the critical skill set and mindset required of today’s leaders. We will share with you a framework to help you assess how you are addressing these two core leadership components in your development efforts.
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How to Keep Your Sales Team from Bargaining Away Your Profits
In this webinar, you will learn what your salespeople must do to negotiate successfully without bargaining away your profits. As a result, your salespeople will be able to negotiate in a way that strengthens the relationship with the customer while keeping a good profit for your organization.
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Insights from Training Magazine's Strategic L&D Best Practice Survey: We Talk the Talk, But Do We Walk the Walk?
Whether you are just beginning to tackle this issue or have a “seat at the table,” this webinar will help you understand the data and benchmark yourself for valuable insights. In this webinar, we will summarize important findings from this data, and examine the specific actions that strategic L&D organizations are taking that separate them from other organizations.
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Selling to Value: Uncovering Needs Beyond What the Customer Sees
In this webinar, you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.
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Webinar: 3 Strategies to Increasing Close Rates and Profitability
3 Strategies to Increasing Close Rates and Profitability
In this webinar, we will explore how to identify high-probability and high-profitability opportunities. It starts with understanding what the customer organization is trying to accomplish, collecting compelling evidence, and analyzing opportunities to make an informed go/no-go decision to pursue an opportunity. Learn how to increase close rates and reduce no-decision rates with this disciplined approach.
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Webinar: Are Sales Leaders Managing for Top Performance?
Are your Sales Leaders Doing Enough to Ensure Your Top Performers are Fully Engaged?
Now more than ever, retaining your key customers is a strategic imperative. The role of the sales manager is to manage the sales process and lead the people. Learn steps sales managers can take to lead their salespeople to full engagement and higher performance.
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Webinar: Changing the Game: Strategies to Help Your Sales Team Differentiate Themselves
Changing the Game: Strategies to Help Your Sales Team Differentiate Themselves
In this webinar, we will explore how to differentiate yourself from the perspective of the customer’s experience with your offering. Specifically, you will learn how your customers identify a need, shop for and use the solution, and finally stop using your product or service.
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Webinar: Customer Experience Is the New Black: The Key to Revenue Generation in the 21st Century
In this webinar, we will explore how to develop a branded customer experience that enhances the perceived value of your company, while impacting revenue. Specifically, you will learn the risks you face when your customer experience does not consistently meet customers’ expectations, the key ingredients to every customer experience encounter, and the areas that are crucial to transforming your customers’ experience with your brand.
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Webinar: Earning the Status of a Trusted Advisor
Earning the Status of a Trusted Advisor: Possessing the Mindset and Skillset to Align Value to Customers’ Challenges
In this important webinar, we will examine what is required to earn the trust of customers and how to build strategic relationships that add real value to your organization.
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Webinar: Earning the Status of Trusted Advisor
Earning the Status of a Trusted Advisor: Possessing the Mindset and Skillset to Align Value to Customers’ Challenges
In this important webinar, we will examine what is required to earn the trust of customers and how to build strategic relationships that add real value to your organisation.
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Webinar: Four Levels of Leadership Success
Do you have what it takes to be an effective leader?
Today, leaders need to know how to lead on multiple levels – requiring an expanded perspective of leadership. Learn the four levels of leadership that can broaden your understanding of leadership, revitalize your leadership purpose, and create a renewed sense of direction in your professional life.
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Webinar: Managing the Matrix
Managing the Matrix: Hilton’s Journey of Launching their School of Sales
Learn how Joe Anzalone, director of the school of sales at Hilton Worldwide, launched a common global sales learning function and dealt with many daunting challenges, including decentralized decision making, nine different sales training programs already is use, competing leadership priorities, and a legacy of skepticism with previous US and corporate-based learning solutions.
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Webinar: No One Needs Training: How to Contribute Strategic Value
As organizations strive to address their clients’ critical business issues, T&D professionals play a vital role in creating and implementing talent development solutions for their organizations. To address this crucial role of connecting talent development to an organization’s complex growth strategies, T&D must strategically go beyond the need expressed by one person, one department, or one executive and help to define what the business truly needs. After all, no one needs training . . . they need the outcomes of training.
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Webinar: Scaling the 3 Barriers to Effective Sales Coaching
Scaling the 3 Barriers to Effective Sales Coaching
Our research shows there are 3 main barriers to sales manager coaching, which we call the three “NOs”: No Coaching Skills, No Time to Coach, and No Motivation to Coach. Join us for this webinar and we will describe the three “NOs” and what you can do to overcome them.
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Webinar: Strategies to Increasing Win Rates and Profitability
The discipline required in identifying high-probability and high-profitability opportunities starts with understanding clearly and accurately what the customer organization is trying to accomplish. Learn the three questions you need to answer to make the best go/no-go decisions.
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Webinar: Value Creation
Value Creation: The Next Step in Competitive Superiority
Sales organizations often look at the competition as the enemy that must be beaten! You need to shift the rules of the game from competing against the competition to competing on behalf of the customer. Learn an approach to understanding value to the customer, and how specific moves and strategies affect the customer and disable the competition.
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Webcast: The Key to Pharmaceutical Sales Performance
Versatility: The Key to Pharmaceutical Sales Performance
Salesforce performance is mission-critical to the revenue and marketing share of pharmaceutical organizations. This webinar examines how you can improve sales effectiveness, differentiate yourself, and how to interact more effectively with your customers.
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Podcast: Salespeople Aren’t Calling on Strategic Call Points
If your salespeople don’t call high or wide enough, and don’t know how to speak with strategic buyers when they do get to the C-suite.
Calling higher and wider is critical to increasing revenue. Just as important is being able to speak with strategic buyers when they do get to the C-suite. Make certain your salesforce has the skills for a credible dialog with executives. (3-4 min)
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Podcast: Salespeople Can’t Help Their Customers See Beyond Product Features!
If your salespeople end up stuck in conversations about price, they are not helping their customers to see the value of the solution as it relates to their business issues. Learn how your salesforce can sell solutions the customer values. (3-4 min)
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Podcast: Selling to the Other 75%
Selling to the Other 75%: Improving Your Versatility
According to Wilson Learning’s research, most of us typically connect easily with only about 25% of the people we meet. But, connecting more easily with the other 75% could double, even triple, your sales performance. Listen to this podcast to learn how. (8 min)