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Webinar: Creating Sustained Differentiation

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September 12 2014

Are your salespeople standing out in a crowded marketplace? Do they know how to differentiate on value or do they rely on discounting to close sales?

Register for the webinar at:

Download The Handouts

Read the article: "Sharpening Your Customer Perspective: How to Cure Sales Differentiation Short-Sightedness"

David Yesford
David Yesford

David Yesford, Sr. Vice President of Wilson Learning Worldwide, has over 27 years of experience developing and implementing human performance solutions. He brings valuable experience, strategic direction and global perspective to his work with clients. David has held strategic roles in core content areas of Sales and Leadership, as well as eLearning and Strategic Consulting. David is an active member of the Wilson Learning Global Executive Board. He has held managing director positions in both China and India. He is the contributing author of several books, including Win-Win Selling, Versatile Selling, The Social Styles Handbook and The Sales Training Book 2. David is a frequent international speaker and is published in numerous business publications in the United States, Europe, Latin America and Asia Pacific.

Read more by David Yesford