Major Financial Services Company Improves Call Centre Customer Experience, Saving $13 Million USD (A$14M) a Year
A major financial services company wished to manage and improve the customer experience in the call centre, seeking to turn dissatisfied customers into satisfied and loyal customers. They also sought to maintain and grow their client base and as a result, increase revenue by 30%.
To ensure the solution met their unique issues and the environment of the call centre, Wilson Learning worked closely with the company to customise our Signature Service programme with the language, process and skills to make it immediately relevant and applicable to all who participated. This highly interactive learning initiative redefined customer service as a critical role in the business. The programme provided the support and tools for maintaining a positive professional attitude despite pressure and stress, equipping the participants with the skills to convert irate or insistent customers to a state of satisfaction.
Due to a marked improvement in converting irate customers to satisfied customers, the company estimated a reduction in the potential loss of over $13 million USD (A$14M) a year in cancelled policies. The company also saw associates' level of confidence rise significantly.